Business Times

PCH prepares with confidence for 2012 year

PC House PLC, the leader in ICT in Sri Lanka, has taken stock of the strategic changes and developments that took place within the company last year and is forecasting the strategies in business operations, distribution and retail that will be seen in 2012.

S.H.M. Rishan, Chairman/CEO of PCH said in a statement that, “the contribution of the new branches is intense... In the first six months of the financial year 2011/2012 PCH has increased its turnover by 25 % declaring a turnover of Rs.1.95 billion, spurring a growth in gross profit of 16 %. Looking at the numbers it is hard to deny the positive effect of the expanded distribution network on the bottom-line.”

In 2011, the PCH regional network expanded strategically adding seven new branches located throughout the island, and the upgrading of the Kandy branch to a 9-to-9 super-store, making the total branch network to 38. The new branches were opened in Matale Kegalle, Galle, Batticaloa, Mullativu, Nuwara Eliya, and Monaragala.

Apart from the regional distribution, PCH possesses a chain of retail outlets situated in the heart of Colombo, catering to the urban clientele offering a comprehensive ICT products and solutions portfolio. Recently, PCH established a new SBU that focuses the niche market of small and medium scale businesses.

The company said it’s poised to enter into new partnerships with few other international ICT brands in the near future to further enrich their assortment of products and services.

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