Business Times

Expolanka using social media to reach out to stakeholders

Expolanka Holdings PLC is using social media in a big way in its business and recently launched its social media channels aimed at interacting with the company’s stakeholders. Expolanka also opened official channels in Facebook, Twitter and YouTube to maintain a 3600 social media interaction, the company said in a statement.

Speaking on the launch of Social Media, Group CEO - Expolanka Holdings Hanif Yusoof said, “We have many diverse business interests and stakeholders from different areas of business and society, which don’t necessarily overlap. The new social media initiative gives us the perfect opportunity to bring all these stakeholders together and to present Brand Expo to all of them in an interactive and accessible manner.”

According to global research conducted by KPMG International (“Going Social”, 2011) the majority of businesses use social media to enhance their relationships with their customers. But more than half are also expanding their use of social media to drive innovation in their products and services, and for recruitment. Companies are also finding a wide variety of business uses for social media, the Expolanka statement added.

“Expolanka decided to launch a corporate blog to address its stakeholders through an interactive medium where they can hear the human side of the corporate speak to them outside the scripted marketing material. This also gives us a chance to voice our opinion on values that are close to our core philosophy such as the dare-to-do spirit and entrepreneurialism,” according to Head of Marketing and Corporate Communications at Expolanka, Paddy Weerasekera.

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