Sri Lankan-born entrepreneur Rosh Kumarasinghe partnered with four designers, on the main schedule of London Fashion Week (LFW) with her ‘Beauty by Rosh’, marking a first for a South Asian beauty brand.
Securing sponsorships at London Fashion Week is no small feat. Main schedule designers, curated by the British Fashion Council, have full creative control over their shows; from venue selection to model casting and backstage teams. For an independent, founder-owned brand just five years in existence to step into this elite circle, alongside global beauty giants such as Bobbi Brown, Charlotte Tilbury, MAC Cosmetics and Byredo is noteworthy.
Making her debut at LFW, Beauty by Rosh partnered with designers Bora Aksu, Pippa Todorson, Aadnevik, and Dahlia Razzook, providing not just products but also direct support backstage for makeup and skincare.
For Rosh, the experience was both a professional and personal milestone. “Being part of London Fashion Week, working with incredible designers, and seeing the shows from the front row was unforgettable. It was a great learning experience and an amazing opportunity to understand how a major fashion week operates,” she said.
Rosh’s journey, from growing up in Sri Lanka to building an independent brand based in Australia, is a testament to her determination and entrepreneurial spirit. She takes pride in having built the brand from the ground up since moving to Australia and continues to manage marketing, branding, customer support, and product development herself, remaining hands-on in every aspect of the business.
The government today granted permission for an Iranian warship with 208 on board to enter the country.
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