Sri Lanka’s tourism expects continued growth following peaceful election: official

Sri Lanka's tourism industry is anticipating continued growth following the recent presidential election, widely regarded as one of the most peaceful in the nation's history, the national tourism body, Sri Lanka Tourism said in a statement.

Newly elected President Anura Kumara Dissanayake has prioritised the sector, pledging to unlock its full potential. This commitment, coupled with proactive initiatives from industry leaders, Sri Lanka Tourism Development Authority (SLTDA) and the Sri Lanka Tourism Promotion Bureau (SLTPB), is bolstering confidence in the island's tourism offerings.

"We are confident in achieving even greater heights and offering travellers an unparalleled experience," said Chalaka Gajabahu, Chairman of the SLTPB. "Beyond our renowned natural beauty, rich cultural heritage, and world-famous hospitality, we are actively developing new and enhanced tourism offerings. As Sri Lanka embarks on this exciting new chapter, the message is clear to global explorers: Come back for more and experience the difference our island offers."

Priantha Fernando, Chairman of the SLTDA noted, “Our main objective is to develop Sri Lanka tourism on a sustainable platform, ushering benefits to the community and focusing on the development of regional tourism." He also emphasised the need to support the industry to recover from the financial burden it is currently facing.

Sri Lanka is further taking concrete steps to welcome more visitors. Visa-free travel for citizens of 39 countries will begin in October, and the tourism industry is optimistic about the reinstatement of the streamlined Electronic Travel Authorization (ETA) system following a court decision.

With these initiatives, the tourism authorities are confident in reaching its target of 2.3 million tourist arrivals in 2024.