BBC collaborates with Sri Lanka Tourism to revive tourism 

Sri Lanka Tourism, despite being considerably affected by the COVID -19 outbreak, is currently taking several measures to revive the tourism sector by collaborating with key international organisations, and platforms, through destination promotional marketing among new markets via social and digital media. 
In this context, BBC extended its valuable support to Sri Lanka Tourism during this challenging time, by entering into a no –cost partnership with the Sri Lanka Tourism Promotion Bureau (SLTPB) through a comprehensive advertising campaign, Sri Lanka Tourism said in a media release.
The campaign was launched in June with a coverage of 375 spots on 30 second commercials for a period of one month and were aired in South Asia, Asia Pacific, West Asia, North America and Europe news feeds of the BBC Network, (both Digital and TV). 
“The high visibility destination marketing campaign was a result of the long standing partnership with the media platform and a testament to Sri Lanka’s proactive guidelines and protocols that have been put in place to provide travellers from across the world a ‘safe and secure’ experience in a post COVID 19 environment,” the release said.  
It said that considering that the destination marketing space will be highly competitive in this ‘new normal ‘, continuous visibility of the Sri Lanka Tourism brand is essential. SLTPB is currently working on several advertising campaigns to keep Sri Lanka at the forefront among the selected target markets is geared up to promote our paradise island once more as a top travel and tourism destination with a diverse range of attractions from pristine beaches to lush green mountains and an island that offers ‘unmissable experiences’ while ensuring the safety of all travellers.