Positive reation in the MICE forum and Moscow International Travel and Tourism Exhibition ( MITT), Sri Lanka Convention Bureau enters the Russian MICE market with a positive note.
‘ We waited for the right time and moved in at the most opportune occasion when two important events were taking place’ says Vipula Wanigasekera, General Manager of Sri Lanka Convention Bureau.
Currently Russian commercial sector accounts for a vast number of meetings and Incentive groups that travel abroad. The MICE Business from Russia ( Meetings, Incentives, Conferences and Exhibitions) is therefore expanding while being rated to be a multi-million dollar business which does not follow traditional operational mechanisms. The Moscow International MICE Forum held on 17 March brought in high level International specialists in addition to the Russian Buyers.
The event was conveniently organized one day before the MITT so that the buyers and sellers could proceed to MITT Immediately after the MICE Forum. MITT celebrated 15th anniversary as the largest travel industry event in Russia which is attended by Sri Lanka Tourism Promotion Bureau every year.
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