Design
The Academy of Design in its history nearing a decade has earned a respected position and assumed a leadership role in the visual arts and design sector in Sri Lanka by being an educational resource and a cultural melting pot for creativity and diversity within Sri Lanka. The Sri Lankan and international community has demonstrated its support for the design programmes offered at the Academy by providing internship opportunities for students, acting as guest jurors critiquing student work, and providing various live collaborative projects.
 The Academy of Design honours and recognizes the importance of integrating elements of heritage and culture within its curriculum as much as introducing students to contemporary design. The end result is that all students are now defining their own design language. Creativity and design, knowledge and innovation, culture and traditions are the key ingredients necessary for sound global development.
Today, Sri Lanka has entered into a new phase of cultural dialogue. The government recognizes that the potential of design necessitates inspiring Sri Lanka's unique design traditions through the education of Sri Lankan designers. Together, Sri Lanka and Design are the bridge fusing tradition with modernization. It is the engine for cultural and intellectual exchange between Sri Lanka and the rest of the world.
Programmes and Curricula
The curriculum for the degree programme is consistent with the standards of education in the UK and a Bachelor of Arts degree from Northumbria University is awarded upon successful completion of all the requirements of the individual programme.
The studio model followed by the Academy of Design (AOD) requires students to participate in both informal critiques and formal jury presentations where they must discuss and defend their design decisions before their peers, instructors, and outside evaluators.
The programme at AOD is logically sequenced to provide systematic learning and to reinforce important concepts as students proceed through the programme. AOD curricula emphasizes, excellence that combines both contemporary and traditional methods of teaching so that students are equipped with the essential tools necessary to expand their ingenuity and become flourishing designers. Each of the three degree programmes - Graphic Design, Fashion, and Interior Design - reflect the structure, curricula, courses, and general requirements that are equivalent to those at the campus in Northumbria University, UK.
Graphic Design
Graphic Design is a reflective, problem-solving discipline: a creative process that combines art and technology to visually convey a message to an audience. The graphic designer uses diverse forms of communication beyond the printed matter that is the graphic designer's mainstay. In essence, graphic designers combine the traditions, cultural heritage, symbols, and civic values of preceding generations into visual forms that are used everyday by most.
At AOD students learn to formulate vibrant and efficient communication solutions with the imagination of an artist and the meticulousness of a scientist. The Graphic Design Programme stresses creative and intellectual thinking as well as awareness of individual, social, and cultural issues.
The AOD Programme includes courses covering the history of graphic design, Illustration, idea generation, developing a personal style, creative strategies, an extensive study of typography, photography, and digital image development, information design, and corporate identity.
The Programme balances the need to acquire technical knowledge and real-world experience with the development of critical conceptual thinking and analytical skills. Students gain skills in solving communication problems through research which enable them to create appropriate and powerful solutions to the tasks assigned.
While students learn about Graphic Design in the classroom, they are also exposed to the professional world through guest lectures and field trips aimed at enhancing their knowledge of design in both the academic and professional aspects of the discipline.
For further Information Contact us or visit on weekdays between 9am - 4.30 pm at:
The Academy of Design
No 29 Lauries Road
(Entrance from Duplication Road)
Colombo - 04
Sri Lanka
Tel: 5742480, 5742490, 5867772-3
www.aod.lk |
E-mail