Free marketing, on-line

Tech Talk with Devaka

The Internet is becoming more of a commodity for everyone. Its now part of our life style and are connected to it in many ways. Because of that, the Internet attracts a huge audience that can be targeted for marketing. If you are thinking of marketing your product or service on the Internet, there are couple of ways of doing it. The best part is its “Free” !

Launch a Blog

Start a blog with a theme based upon whatever it is you may be promoting. Through the proper use of keywords you should be able to attract a significant amount of targeted traffic to your site.
An important note here is that in order for your blog to be an effective source of traffic generation you need to post to it frequently. With each new post comes fresh content and this is what attracts the search engines. The more they visit your blog the higher your site ranks in the search results.

Article Marketing

By writing articles and submitting them to article directories you can create a flow of traffic to your site that can continue for quite some time. The key is to be sure your article contains some useful information and contains a link to your site in the article’s resource box. Never directly promote anything in your article but instead focus on dispensing tips, instructions, or information of use to the reader.
Your articles can also be used by other sites on the Internet. This now exposes your articles (with the link back to your site) to any visitor of that particular site creating another avenue of free traffic for you.


The use of and participating in forums is encouraged for many reasons. Firstly you build up relationships with others who have similar interests which may result in an online business venture with them down the road.

Secondly you’ll want to stay on top of what’s going on in your niche. Lastly by participating in forum discussions you’ll want to include a link back to your site in your signature file. Anybody interested in your past or present participation or comments may elect to visit your site to see what you’re involved in.
Always be sure your comments are meaningful and constructive. If people identify you as a ‘spammer’ whose motivation is solely to siphon traffic back to their site you will be ignored and tagged with a bad reputation.

Get Social – Use Facebook

With the availability of the many social networking sites such as Facebook, comes an excellent opportunity to generate traffic.

An advantage here is the ability to develop stronger bonds through casual sharing of personal interest. These bonds naturally lead to a greater trust and loyalty making your marketing efforts all the more effective.

Much like forums however only get involved in discussions and leave comments when you can do so in a meaningful and helpful way. These on-line marketing techniques are both cost free and extremely powerful. Wouldn’t you like to boost your business without deflating your wallet ?

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