Some 40,000 Sri Lankans are expected to attend the eighth edition of a local tradeshow which will feature the country's food supply industries, including agribusiness, food processing and packaging companies. Called the "Profoods / Propack 2010 Exhibition", and jointly organised by the Sri Lanka Food Processors Association and Lanka Exhibition and Conference Services, this event has been described by its organizers in a statement as being both "influential" and "popular".
Scheduled to open to the general public during the weekend of August 20-22 at Colombo's BMICH, this event offers a number of new exhibits including, for the first time, a "complete grocery store". There will also be a "Cooking Studio" where live cooking emonstrations will take place, featuring new dishes for the everyday household prepared by some of the country's better known chefs.
Additionally, the event is being offered up as a proving ground for "food and beverage companies to launch their latest products and services targeting the consumer market”.
These will share exhibition space with companies showcasing "confectionery machinery, water purification systems, bakery machinery, processing technology, filling technology, food processing machinery & equipment, food and dairy processing equipment, processed food & beverages, refrigeration & cold chain, retailing & vending systems along with universities' departments of food science and technology, government agencies, certifying bodies, distribution & logistics, research institutes, publications & trade journals, and Financial institutions".
Also featured this year will be a special pavilion for India as well as several exhibitors from the SAARC region and even Dubai and Malaysia. Additionally, there will be an expanded dedicated section for small and medium industries, set up by the Ministry of Industries and Commerce.
At the same time, with the recent opening up of the North and East after three decades of conflict, and due to these areas being known for their "unmatchable capacity for production, especially in the agricultural sector"; there are presentations on the books which will outline "new strategies to enhance the manufacturing capacity of both provinces such as to transfer the advanced technologies to the newly developing areas in the North and East Regions."
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