Business Times

Asian Branding guru Martin Roll to visit Sri Lanka

World renowned business and branding strategist, corporate and marketing advisor, thought-leader and speaker, Martin Roll is due to visit Sri Lanka under the auspices of The Management Club (TMC) to conduct two seminars on strategic brand building.

Martin Roll

The seminars, aimed at Company Directors, CEOs and top Marketers, will bring forth Roll's immeasurable knowledge and experience in setting out the role of corporate boards and essential strategies for developing strong Sri Lankan brands that can go global, TMC officials told the Business Times.

Currently heading his own global consultancy business in Singapore, Mr Roll brings with him valuable visions on value creation through brand equity, driven by tremendous global experience and insights. “Having facilitated business leaders and organizations to think bold on future strategies by building and managing successful businesses through iconic brands, Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage,” one official explained.

Mr Roll has advised corporate boards of the world’s largest companies including many corporations in Asia, accumulating more than 20 years of management experience. To be held at the Cinnamon Grand Hotel on March 22, the CEO’s Forum on “Business & Brand Leadership: A New Paradigm for CEO Success” will examine the fast changing face of business in Asia and the benefits of brands and innovation in the newly emerging Asian business landscape. It will discuss ways of sustaining shareholder value and delivering attractive returns to shareholders through effective branding and adopting a leadership style and mindset of today’s dynamic Asian CEOs to drive a shared vision throughout the organization.

The morning seminar, aimed at marketers and senior managers with brand building responsibilities will focus on “10 steps to build strong global brands: A New Approach” and will explore the importance of an unique brand promise, achieving outstanding brand delivery and how the entire company can ensure that its multiple and cross-functional actions are channeled towards this goal.

The seminars are organized by The Management Club with its associate clubs based in Mt. Lavinia, Kalutara, Negombo, Kandy. The sponsors of the program are Sri Lanka Insurance, Bartleet Finance, Airtel, Odel, Richardson Projects, VisionCare, Ceylon Biscuits, Alpha Inustries, and Dimo, while the partners are Cinnamon Grand, Sunday Times/Business Times, MTV/YES FM and Bates Strategic Alliance.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
Other Business Times Articles
IIFA issues continue with audit report
Sri Lanka’s skies are looking up
CSE raises the bar on best market practices; looks to protect investors
Lankem to expand in leisure, reposition existing properties
Kalpitiya hotels - still no decision
Peek at Sri Lanka’s future
JKH expansion pace to increase
Comment - Education: Where are we heading?
Feature - Sri Lanka's new mod-tradi consumer
Sri Lanka poised to become the regional financial hub
First model pre-school in Jaffna from Hemas
Vallibel Power Erathna 3Q10 revenues up 42% YoY
Harpo’s new tourism training institute opens amidst industry take-off
Ceylon Tea in new campaign to restore Russian markets
Human rights activist barred from speaking at Colombo University event
FCCISL Investor Forum opens doors for investment in Jaffna
Sri Lankan postmen now carry bills and reloads!
State banks neglect one category of pensioners
Transparency crucial in fast-tracking infrastructure development : urban planner
Intl. community needs to work together to solve climate change : US ambassador
NDB set to secure growth: Analysts
Aggressive marketing plan to promote Unit Trusts
Chinese SEZ at Mirigama confined only to a name board after 18 months ‘of construction’
Sri Lankans favour Indian Govt. over USA, China
Boats, beverages help boost Lankan exports
Caltex supports HIV/ AIDs infected and their families
Asian Branding guru Martin Roll to visit Sri Lanka
10-year old Microimage launches BlackBerry, iPad HCM8R2 apps
Access Engineering associated with landmark Sangupiddy bridge
Milestones in the controversial oil hedging deals
F&G depositors say 'coerced' to convert deposits to shares
Dhammika’s foray into Lankan Aluminium and Hayleys dominates proceedings
Perera duo set to expand Hay leys stake to 51%
SEC probe on ERI 'not over yet'
e-Channelling may change name to include core business
CB Governor urges banks to double lending
Guardian Capital to invest in Expolanka
Why do some skilled migrants fail in their adopted countries?


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 1996 - 2011 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved | Site best viewed in IE ver 8.0 @ 1024 x 768 resolution