Business Times

10-year old Microimage launches BlackBerry, iPad HCM8R2 apps

Microimage, says it is Sri Lanka’s pioneering web-based HR software solutions company, is planning to expand to East Asia and the Middle East from a current presence in India, Maldives, Singapore, Malaysia, Brunei and Saudi Arabia, according to its Chief Executive Officer and founder Harsha Purasinghe. Last week the company - celebrating 10 years of Human Capital Management (HCM) solutions, launched the latest version of the HCM8R2 at function held in Colombo recently. At this event the latest versions of Microimage HCM8R2, HCM8 App for iPad and HCM Employee Self Service for Blackberry was released.

Harsha Purasinghe

Speaking at the launch, Mr Purasinghe said they offer high end enterprise class which are ideal for developed countries. “We have been actively pursuing our aim of penetrating other markets. With the Sri Lanka economy booming there’s a requirement for these products. We have had good response from the local market.

Many companies have now adopted this technology. There are three delivery modules which are License on Premises (LOP), HCM Manage Service, and HCM on Software as a service(SAAS). These are cloud computer solutions which are ideal for both small and medium companies. These module are in high demand in the apparel sector even in the rural areas.”

Microimage designed Sri Lanka’s first ever web based HRIS solution – introducing the employee self-service concept. But as newcomers to the industry, the going was tough. The solution was advanced and boasted high-end features and functionalities that were alien to the large enterprise clientele, like telecoms, banks and financial services and other key corporate customers, he said.

“It’s was not an easy 10 years as we initially had to establish our brand and also to deliver top solutions to ensure we are recognized as a key HR solutions provider. We faced many challenges to be ahead of technology when it comes to innovations, incorporating best practices, establishing our brand, competing with much more established vendors in the market, going regional and handling global localizations to many other. We believe competition is very important for innovation. Thanks to the competition, which was in the market, and since we were a young up-and-coming company we want to find our differentiation in the competition,” Mr Purasinghe noted.

Launched by Mr Purusinghe, out of his parents' house along with his two schoolmates and current company directors, Damindu Jayaweera and Suren Rupasinghe; Microimage was started in 1997 with royalties earned from the creation of a Sinhala font pack for Microsoft's Windows 3.1. According to the company's website, its customers include "Dialog, LankaBell, Wataniya Telecom Maldives, Commercial Bank, HSBC, DFCC Bank, Aviva NDB, MBSL, Bank of Maldives, Lanka Clear, FDK, CIC Group, Expo Lanka Group, Expo Freight India, Delmege, Robinsons Group, Rocell, ITPSS, Kelani Cables, Trelleborg, Hela Clothing, Orit, Bogala Graphite, World Vision, Universal Resorts.

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