e-Channelling PLC, the company well known for booking doctors’ appointment through mobile phones, is looking to reposition itself and is evaluating the possibility of re-naming the business to include its core function, which is developing software for the healthcare sector, officials said.
“Our core business is developing software for the healthcare market. We have an idea to reposition e-Channelling as a company and reposition the understanding of the people (of what e- Channelling is). We are looking at re-naming the business to include our core function,” Asanga Karunaratna, CEO e-Channeling told the Business times.
He said the company has been developing software for pharmacies, laboratories, medical centres, etc for the past five years, which is their core function and they are evaluating how best they can reposition this brand along with the company. “We are planning a change by the end of the first quarter or by the second quarter if this year,” he added.
He said that from the same software solution, e-Channelling has derived software to manage operations of medical clinics, retail pharmacies and medical laboratories.
Mr. Karunaratna said that the company will forge ahead with selling this software to private hospitals. “We develop software for the Nawaloka Hospital and we also have identified that small and medium scale hospitals are a growing business. So we will actively target such private hospitals this year in terms of software development,” he explained.
He said that e- Channelling is a unique concept in the South Asian and Asia Pacific Regions and it has plans to go with this doctors’ appointment business to both these regions. “We have aspirations to expand internationally and we are working towards that,” he added.
He said that as a part of that international expansion, e-Channeling has plans to sign up in Maldives with Watania Telecom, a part of Q-Tel (of Qatar).