Traditionally, television, as a medium, has been used by banks for running high visibility advertising campaigns and promotions.
Now for the first time in Sri Lanka, TV is being used to offer transaction banking services. Union Bank, in partnership with SLT PEO TV, has launched TV banking, a novel banking portal that facilitates online banking services using the TV as an interface.
Any of PEO TV's 55,000 plus customers who bank with Union Bank can avail themselves of this service, said Anil Amarasuriya - Director / CEO - Union Bank of Colombo PLC at a news conference in Colombo on Tuesday. The advantages of TV banking are account accessibility, facilitating day-to-day banking transactions in the comfort of banking from one's own home and the ability to sit back, relax and not have to think of the hassle of queuing at the bank, he said.
The services available via TV banking are - Balance Inquiry, Utility bill payments including SLT, CEB, LECO, National Water Board, telephone, mobile and insurance payments, etc.
Other services offered are Internal Fund Transfers between a customer's own account and Third Party Fund Transfers to customers of Union or any other bank.
Customers can also view their assets and liabilities, and Fixed Deposit details. They will also be able to change their Union Bank passwords via TV, he said.
Speaking about SLT's future plans for bringing better service to the people, SLT CEO Greg Young said, "SLT's plan is to increase the PEO TV subscriber base by end of 2012 with the "i Sri Lanka" project which has already demonstrated significant success. |
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