Crysbro ‘Next Champ’ surpasses its 100th episode on Sri Lankan television

Premier Sri Lankan poultry producer Crysbro surpassed yet another milestone it its landmark CSR campaign, Crysbro Next Champ, when the 100th episode of its weekly programme aired on Sri Lankan television. 
Presented by the well-known motivational speaker Bathiya Arthanayake,  Crysbro Next Champ is telecasted every Saturday at 9.30 pm on Channel Eye, the company said in a media release.
Throughout each highly engaging 20-minute episode, Crysbro Next Champ profiles previously untapped sporting talent from schools and institutions all over the country – particularly those in rural settings. It gives them a chance to share their victories and backgrounds with a broader audience, connecting them with potential opportunities in the wider sporting community. The segment also goes on to cover the technical know-how behind the respective sport as shared by a master coach. Each entertaining and potent episode ends with an interview with star athletes, who have gone on to make massive strides for their motherland, in international arenas, the release said. 
Speaking of their latest milestone, Crysbro Head of Marketing, Amores Sellar said, “With the Next Champ initiative getting bigger with each passing year, we are delighted to have surpassed this particular milestone. We are deeply committed to continue investing in this front as we firmly believe that it is vital to support the dreams and aspirations of Sri Lanka's younger generation.” 
Crysbro Next Champ recognises and rewards young sporting talent from all corners of the country. Additionally, it provides these budding athletes from multiple sporting disciplines with guidance from experts on aspects such as proper training methods and a suitable diet.
Established in 1972 with just 100 chicks and a deep desire to be a market leader in quality and innovation, Crysbro has emerged as Sri Lanka’s first and most sophisticated, fully vertically-integrated poultry producer.