Bates Asia’s
CEO Nimal Gunewardena has combined all his passions
– music, theatre, marcom and teaching –
to create an experimental ‘edutainment’
experience titled “Brands, Blues & Change-Points,”
together with the agency team. It is an attempt to share
new thinking on brands, marketing, advertising and communications
in a changing world through a very palatable format
of an interactive session that adds a touch of theatre
and a good dose of original blues music written by Nimal
himself and performed by the Bates Blues Band. |
