A quiz show launched recently by Sri Lanka's DFCC Bank will be giving out prize money of Rs. 1 million for every show for 30 consecutive shows, a total of over Rs. 30 million.
Set along the lines of popular USA-based quiz show "Who wants to be a millionaire?", along with a few important distinctions; the new quiz programme named DFCC MindStar is all set to debut on the evening of May 15, a Saturday, on the government-owned ITN television channel and will be hosted by popular local film and TV personality Ravindra Randeniya, also announced at the launch as being DFCC's new brand ambassador. The competition will entail a total of 180 contestants being selected, nine for each show, with applications available at DFCC Bank branches and in newspapers from March 11 to 23, the closing date for application receipt.
Speaking at the launch of the show, DFCC Bank Chief Executive Nihal Fonseka additionally announced that the bank would also be launching a loyalty scheme for its savings account holders whereby they would earn points for their deposits.
When asked by a journalist about the current turnover of the bank, Mr. Fonseka indicated that the bank had achieved a 14% increase in turnover from last year based on a nine-month period.
He also noted that, while local banks had done well in 2009 in terms of profits, they had most likely achieved this through re-allocation of assets resulting in profit rather than from growth in core business performance due to loan growth and credit quality, which were both poor overall. Meanwhile, Mr. Fonseka suggested that while there may not be high growth in the business in 2010, growth would be sustainable and driven by the bank’s core business.