The Oman Air sales team is all geared to usher in innovative measures and selling techniques for 2010, having closed the previous year with successful growth figures within an environment in recession.
The airline said this week it would be looking to achieve a competitive edge through a combination of service and destination choices now that the global travel sector is poised for recovery.
Abdulrazaq Al Raisi, General Manager Worldwide Sales of Oman Air said that the recently concluded Sales Objective and Strategy Meeting held for three different regions highlighted a paradigm shift from the conventional approach to sales strategies.
Mr. Al Raisi said several strategies were discussed during the three-day meeting held for the three main regions namely, Europe, Asia Pacific and Gulf Middle East and Africa.
The airlines has decided to focus on increased brand awareness, reduction in sales cost, integration of sales and marketing planning, growth of premium leisure and development of sales personnel. Other focus areas of discussions were the identification of new channels of distribution as well as ensuring operating within the budget at constant cost.
Mr. Al Raisi added that 2009 witnessed a milestone in the transformation of Oman Air. “A new fleet was inducted and new destinations were added, thus providing us with a whole new and extensive platform to build on the sales plan. The first and foremost goal in our plan will be to create an increased and positive awareness to our product offerings in all the markets that Oman Air reaches,” he said.
“With increased brand visibility that will also integrate the sales and marketing plan of each market and their requirements, we can certainly boost sales. With the opening of new destinations, there has arisen a need to address a very prominent market segment which is the premium and leisure market.”
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