Ferrero Lanka (Pvt) Ltd has appointed Delmege Distributors (Pvt) Ltd. [DDPL], a member of the Delmege Group, as the non exclusive local distributor to manage the traditional trade [regular groceries, pharmacies, etc] channel in Sri Lanka.
With this tie up, the key confectionery bran ds of Ferrero, Kinder Joy & Tic-Tac will be available across the island in all potential outlets. “With Delmege Distributors taking over the distribution of these products, the retail penetration will increase”, said CEO, DDPL, Dinesh Nalliah, in a press statement.
|